101 Fill-In The-Blank

Your email subject line is the most important part of your email. That’s because it has one job: to get attention and get the open. If it fails, your entire email fails.

So how do you write an awesome email subject line? Simple – just fill in the blanks on the following templates! Take a look…

1. [Something bad happened]—now what?

Example: Your product launch bombed – now what?

2. [Option 1 or Option 2] – which is better?

Example: PPC or Facebook ads – which is better?

3. Last chance: [get some benefit/discount/etc]!

Example: Last chance to get 75% off!

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